What is SEO (Search Engine Optimization)?
What is SEO?
SEO stands for “Search Engine Optimization”.It’s the practice of increasing the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
It’s about understanding what people are searching online for answers they are seeking,and what contents they are wishing to read.Knowing the answers will help ranking in search engines like google,bing,etc.by providing the solutions ,so that google includes your post and website as one of the top results.
How does it work?
Search engines have ‘spiders’ which collect all kinds of information about your website and the pages that make up your website.They collect things like page speed,title,tags,social signals,internal- linking,backlinks and so on.
Google uses over 200 million ranking factors in their algorithm, there are a lot of things to consider for optimizing a website. There are both on-page and off-page ranking factors that determine how well your site is optimized, and therefore how well it ranks.The on-page ranking factor is just what its name resembles , it’s the technique of optimizing on the page.This includes title tags, content, site speed, page URLs, image alt tags, internal linking, and more.While off-page is based in the link-building procedure where links are builded from sites to sites.
Opportunities of SEO in world market
SEO is a hot topic in the context of the world market.Day after day many people are using the internet for their questions , for research,study and so on..All of us have gone through this moment where we didn’t find a site that met our expectations, and we clicked the back button and scrolled down the page until we found what we were looking for. So, having an SEO expert is an essential need for the modern websites in order to rank higher in search engines(google) and so that our readers don’t bounce-back.As people are reaching out for richer content and the value of SEO experts is also in increasing order.
Opportunities of SEO in Nepal
In the recent years, Nepal is having an tremendous growth in terms of digital marketing which is the main factor for the SEO as well.A lot of big and small companies in Nepal have started to spend a certain amount of their budget for SEO because of the technique and cost.So, the market is in need of an SEO expert either it’s in content writing or website optimization.Therefore, its an golden opportunities for an individual who is studying and mastering the SEO.It’s very hard for an small companies of Nepal to rank in the good position in search engines, so SEO helps to rank those websites at very good position by understanding the search results , what the other peoples are seeking and choosing the right keywords.
How to get started?
Well the most important part is taking an action.you should start gathering the information and knowledge about the SEO.Then all you need is practicing.The more you practice the more your writing skills will increase.
Some of the basic technique you should study about are-
Crawl accessibility so engines can read your website
Compelling content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Share-worthy content that earns links, citations, and amplification
Tools or anything needed for that
There are premium tools which help you search the keywords and give you the best keyphrase but if you are a beginner and want to learn then you should use the free tools. You should know what keywords are to be used while writing so that you produce richer content that google ranks as best.For determining the right keywords you can search the keywords in google as well.But i personally use Keywordshitter which gives me all the related keywords from google .So, it makes writing any content easier for ranking in google. Another great way to rank your website is by going to the Questionhub where you can find the trending search that needs solutions.you can rank your site by giving solutions to that question so that search engines will rank your site higher so that peoples get what the are seeking.
This article will help you get the fundamental result in your SEO efforts. Rather than haphazardly writing meaningless articles which will never rank at the search engines.Following these technique will help you grasp the eager to write the richer content so that you site ranks at top.